Tom Ziv — BD Strategy

H O M E R O O T S

BD Growth Strategy

90-Day Revenue Plan · Q2 2026

Tom Ziv · Head of Business Development

THE GOAL

$150K in 90 days. $100K/month steady state.

Five parallel revenue streams — diversified so no single failure kills the quarter. Build toward a $1.2M+ annual run rate by year-end.

$150K

90-DAY TARGET

$100K

MONTHLY RUN RATE

REVENUE STREAMS

TARGET MARKETS

DAYS

PROOF OF CONCEPT

It's already working.

W HOTEL SOUTH BEACH

$60,000

300 rugs — single order. Marriott-approved vendor deal.

POWERSTRIP STUDIO

$40,000

Hotel furnishing portfolio company. Our blueprint for more.

REGISTERED USER — MATTRESSES

$8,000

Janitor supplies co. 75 mattresses. Organic, zero outreach.

ORGANIC SIGNED BUYERS

30/mo

~$15K/month from organic SMB market — before paid ads.

ACTIVE PIPELINE

$100K–$125K closing in the next 60 days.

Diane has the info and is working on quotes. Pipeline updates live as deals move.

WHERE THE MONEY IS

3 target markets.

Hotel Portfolio
Furnishing Companies

~2,000+

US COMPANIES

Companies like Powerstrip Studio. One relationship = multiple $40K–$200K orders. Instagram follows + DMs, LinkedIn connections + DMs.

Hotels Directly
(Luxury & Branded)

6,307

MARRIOTT US ALONE

W Hotel proved $60K single order. Marriott 6,307 · IHG ~4,000 · Hilton ~5,400 US. Each PIP = $250K–$2M FF&E.

Registered Website
Users

30+

NEW BUYERS/MONTH

Already signed up, already interested. $8K mattress order organic. ~$15K/month before paid ads. Maximize with loyalty points + agentic follow-up.

HOW WE REACH THEM

The channels.

RUNNING NOW

Email outreach campaign

Via agency — cold emails to hotel managers + procurement contacts

LinkedIn outreach campaign

Via agency — connection requests + DMs to decision-makers

Social media + Google Ads

Via marketing agency — content, ads, brand awareness

⚡ Weekly agency meeting

Set goals, review metrics, optimize spend. All channels aligned to $150K target.

ADDING NOW

Direct Instagram outreach

Follow + DM hotel furnishing companies, boutique hotel founders, designers

LinkedIn DM + connection blitz

Tom Ziv personal — 25 connections/day + DMs to top 50 hotel mgmt cos

IHG Franchisee cold email

PIP angle to Holiday Inn Express owners — 600 contacts, 'reduce PIP costs'

AI news trigger outreach

n8n monitors hotel renovation news — auto-drafts first-mover emails

REGISTERED USER OPPORTUNITY

Pure money sitting on the table.

Real example: Janitor supplies company registered, browsed, spent $8,000 on 75 mattresses last week. Zero outreach. $8K

SEGMENT & REACTIVATE

n8n pulls users by: never ordered / one-time / dormant 90+ days. Claude API writes personalized email per user.

AGENTIC FOLLOW-UP

Opens 2× → Slack alert to Tom. Clicks product → tailored lookbook PDF sent within 2 hours automatically.

LOYALTY POINT SYSTEM

Points per purchase, referral, repeat order. Gamified retention — builds HomeRoots as default vendor.

CONVERT TO RECURRING

Every one-time buyer → quarterly account. $15K/month organic → $25–30K/month with engagement.

WIN-BACK CAMPAIGN

Turn every past buyer into a repeat customer.

THE PLAY

Every past buyer gets a personalized re-engagement email with a curated catalog + promo code.

SPEND MORE, GET MORE

$500+ → Free Gift

Spend $500 more this month → curated HomeRoots gift worth $75.

DISCOUNT CODE

$50 Off

One-time $50 off next order over $300. Valid 14 days.

LOYALTY POINTS BONUS

2× Points

Double points on next purchase — redeemable for cash off future orders.

HOW IT RUNS

Segment buyers

n8n pulls all users with ≥1 past order. Grouped by category: rugs, mattresses, furniture, lighting, decor.

Generate catalog

Claude API builds personalized mini-catalog (top 5 new products) matched to what they bought. PDF auto-generated.

Send win-back email

Subject: 'New arrivals + $50 off' — personal, product-specific, promo code included.

Track & escalate

Opens 2× → Slack alert to Tom. No open in 7 days → urgency follow-up ('Code expires 48h').

Expected lift: +$5K–$15K/month from reactivated buyers

VENDOR APPROVALS & INFRASTRUCTURE

The credentials that unlock bigger deals.

IN PROGRESS

SupplierOne — Marriott Approved Vendor

Applying across Marriott portfolio. 6,307 US properties. W Hotel deal is the proof point. Approval unlocks all future Marriott PIP projects.

TO JOIN

AAHOA — Hotel Owners Association

20,000 members who own ~60% of US Holiday Inn Express, Best Western, Days Inn, La Quinta. Industry Partner: ~$2,500–5,000/yr.

FUTURE TOOL

Government Bid Portals

Dozens of FF&E bids weekly on BidNet, GovWin. Military bases, federal lodging. Deals $100K–$5M. Needs dedicated resource. High ROI long-term.

RUNNING

Agency Weekly Meeting

Email metrics, LinkedIn results, social performance, Google Ads ROAS — reviewed weekly. KPIs set. Accountable to $150K target.

OPERATIONAL SPEED

Tools that close deals faster.

AI Catalog Builder

Claude API instantly generates a curated product selection PDF in under 60 seconds — matched to hotel type, aesthetic, and budget.

Lookbook Generator

Good / Better / Best options per category with real HomeRoots SKUs, dimensions, and wholesale pricing. Sent before every prospect call.

Quote Templates by Hotel Type

Pre-built for: boutique hotel, Holiday Inn PIP, luxury renovation, portfolio company. Diane fills SKUs — quote out in under 2 hours.

n8n Outreach Automation

Email sequences, news triggers, user reactivation, Slack alerts — all 24/7. Built once, runs continuously.

Weekly Agency Sync

Standardized agenda: metrics → what's working → budget → next week goals. Each agency brings KPIs, top 3 changes, spend breakdown.

Email Sending Domain

gemma@tryhomeroots.co — dedicated marketing domain to protect homeroots.co deliverability score. Cold campaigns sent from tryhomeroots.co only.

THE PLAN

90 days to $150K.

MONTH 1

Foundation + Ramp

Target: $30–40K booked

Set up 2 secondary sending domains + warm up

Build IHG franchisee Apollo list (~600 contacts)

Launch n8n registered-user reactivation workflow

LinkedIn Sales Nav outreach (25/day) + alerts

n8n news trigger workflow live

Apply AAHOA Industry Partner membership

Close Wayne Hotel + Sofia Hotel pipeline deals

MONTH 2

Scale + Convert

Target: $60–80K booked

Full email volume: 120/day across 3 inboxes

IHG franchisee PIP campaign fully live

Close 1 hotel furnishing portfolio company deal

Weekly agency meeting KPIs locked in

Tom 3x LinkedIn posts/week — case studies

Loyalty point system live for registered users

MONTH 3

Close + Compound

Target: $150K+ booked

End-of-quarter push on top 5 active deals

SupplierOne / Marriott vendor application submitted

Referral outreach to W Hotel + Powerstrip Studio

Pitch trade publication column (Hotel Business)

Q3 pipeline review — $200K+ active

Steady $100K/month run rate begins

H O M E R O O T S

$150K in 90 days.

$45K

Cold email campaigns — 3 domains, 1,500 contacts

$50K

IHG franchisee direct outreach + AAHOA

$30K

Registered user reactivation via n8n

$15K

LinkedIn + Instagram DMs to top 50

$10K

AI-driven hotel news trigger outreach

= $150K · 5 independent channels · diversified risk

Closed so far0% of $150K

90-DAY PLAN

How we get to $150K.

Five parallel revenue streams, staggered over 3 months. Each channel is independent — no single failure kills the quarter.

REVENUE CHANNELS

Cold Email

Target: $45K

3 domains · 1,500 contacts · hotel managers, procurement, designers · 3-email W Hotel cadence

IHG Franchisee

Target: $50K

Holiday Inn Express owners · PIP angle · AAHOA Industry Partner membership · LinkedIn double-tap

Registered Users

Target: $30K

n8n agentic emails · Claude API personalized catalogs · win-back promo codes · loyalty points

LinkedIn + Instagram

Target: $15K

25/day LinkedIn connections · top 50 hotel mgmt cos · job change alerts · Instagram portfolio DMs

AI News Triggers

Target: $10K

n8n monitors Google News for hotel renovations · Claude drafts first-mover email · sent within 24h

MONTHLY MILESTONES

MONTH 1

Foundation + Ramp

Target: $30–40K booked

Set up 2 secondary sending domains + warm up

Build IHG franchisee Apollo list (~600 contacts)

Launch n8n registered-user reactivation workflow

LinkedIn Sales Nav outreach (25/day) + alerts

n8n news trigger workflow live

Apply for AAHOA Industry Partner membership

Close Wayne Hotel + Sofia Hotel pipeline deals

MONTH 2

Scale + Convert

Target: $60–80K booked

Full email volume: 120/day across 3 inboxes

IHG franchisee PIP campaign fully live

Close 1 hotel furnishing portfolio company deal

Weekly agency meeting KPIs locked in

Tom 3x LinkedIn posts/week — case studies

Loyalty point system live for registered users

MONTH 3

Close + Compound

Target: $150K+ booked

End-of-quarter push on top 5 active deals

SupplierOne / Marriott vendor application submitted

Referral outreach to W Hotel + Powerstrip Studio

Pitch trade publication column (Hotel Business)

Q3 pipeline review — $200K+ should be active

Steady $100K/month run rate begins

TOOLS THAT CLOSE DEALS FASTER

AI Catalog Builder

Claude API generates curated product PDF for any client in under 60 seconds — matched to hotel type, aesthetic, and budget. No manual catalog building.

Lookbook Generator

Good / Better / Best options per category with real HomeRoots SKUs, dimensions, and wholesale pricing. Sent before every prospect call.

Quote Templates by Hotel Type

Pre-built for boutique hotel, Holiday Inn PIP, luxury renovation, portfolio company. Diane fills SKUs — quote out in under 2 hours.

n8n Outreach Automation

Email sequences, news triggers, user reactivation, and Slack alerts — all running 24/7. Built once, generates leads continuously.

Weekly Agency Sync

Standardized agenda: metrics → what's working → budget adjustments → next week goals. All agencies bring KPIs vs. targets + top 3 changes.

Dedicated Email Domain

All cold campaigns sent from gemma@tryhomeroots.co — protects homeroots.co deliverability score from cold outreach volume.

ACTIVE